Netflix is the largest and the most popular streaming service in the market, which makes use of the subscription model. Netflix owes a large part of its success to its password-sharing feature. Through this, friends and family could easily share the same account, but on different profiles. By doing so, multiple people could clearly cut back their costs.
However, Netflix revealed a few weeks ago that it is cracking down on the prevalent practice of password-sharing between people. The restriction is for those who do not reside in the same household. Through this, they will require to pay an additional fee.
Why Would Netflix Impose A Password Crackdown?
According to a statement by Netflix, in the past, it encouraged account sharing among its 222 million customers. Furthermore, they were providing features like profiles and multiple streams. But these practices are “impeding our capacity to invest in outstanding new TV and films for our members.”
We’ve always made it easy for people who live together to share their Netflix account, with features like separate profiles and multiple streams in our Standard and Premium plans. While these have been hugely popular, they have also created some confusion about when and how Netflix can be shared. As a result, accounts are being shared between households – impacting our ability to invest in great new TV and films for our members.
According to Netflix, it will not prohibit password sharing, but individuals who do so will have to pay a charge. Additionally, the streaming site will test the alteration in Chile, Costa Rica, and Peru. Users can add up to two profiles for 2,380 Chilean pesos, 2.99 US dollars, and 7.9 Peruvian sols, respectively.
What Alterations Will Be Made?
Netflix is now testing a new option dubbed “Add an Extra Member.” Account owners will be able to add up to two non-family members to their accounts using this functionality. Hence, if anyone who uses your Netflix account lives far away, they’ll have to pay an additional charge.
The reason for this is that in the future to get their own sub-account under yours. However, it should be taken into consideration that this is completely optional. Thus, if you do not pay, they will be unable to access your account.
In the case that users refuse to pay, they can transfer their profiles to their own accounts. Therefore, they can keep their settings like My List, watching history, and Netflix suggestions. By doing so, Netflix is aiming to ensure it keeps its customer base, and help increase its number of subscribers.
The organization has put forth its claim that it can split user profiles under an account for a fee. Thus, they can give a distinct password and login e-mail for that user. Therefore, eliminating the need for the owner’s password and login data.
As you can see, this eliminates the need to share your password with a friend or family member. This is because they will now have their own login details (as long as they’re added); hence, creating a sub-account beneath but separate from yours.
Furthermore, since the feature is still in its beta phase in Chile, Costa Rica, and Peru, the citizens will be subject to extra advantages. Users in these countries will see a new popup requesting them to pay a small fee if they want to be on a member’s account but are not living with them. The playlists, suggestions, and other settings associated with the user profile will be carried over to the master account, whether it is new or old.
The tool is still in the testing stages, but given how serious the situation appears to be, Netflix is likely to limit accounts all over the world shortly. Therefore, in the meanwhile, if you use any other family member of a friend’s account, avail of the service while you can. Netflix claims that all of this is being done to improve account security and attract more funding for future production projects.